Build Log · 01
The first EXEC samples showed up this week. Plain test tins, hand-made pouches, all five flavors.
What’s working
The pouch itself. It’s soft and sits comfortably once it settles in. The first hit of every flavor is strong, and none of the five missed.
What isn’t there yet
Some flavors fade sooner than I want. When they do, a bitter note from the active ingredients comes through. Nothing that makes you want to spit it out — but not the standard I’m launching with.
What changes in round 2
More flavor and more bitter blocker — either packed into the same pouch or moved into a slightly larger one. The formula and the doses stay exactly the same. The only goal is flavor that lasts as long as the pouch does.
I’ve had people testing these for the past few days. Their notes are going straight into the round 2 brief.
What’s next
Round 2 is in development now. Every round gets a post here, good or bad.
No launch date yet. When there is one, the list hears first.
Join the launch list →— Shawn
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